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Basic Hosting with Updates

Selah Website Design hosting includes full support WordPress website hosting, unlimited email accounts, installation and maintenance of security plugins such as Wordfence and Sucuri free versions (additional monthly fee applies for upgraded premium versions – ask if interested) as well as updates to your premium themes and plugins included in your website contract if we built your site AND up to one hour per month of change requests, additions or troubleshooting/training. The hours do not accumulate, use the time or lose it, but your updates and software will be maintained regardless. Weekly backups of the entire site and 2 copies are maintained at all times off the server in the even of a complete website crash.

Subscribe below and you will receive a 20% off discount on the regular monthly hosting fee of $50. This is a 12 month subscription for $40 per month that will recur on the same day each month from the date you sign up. Questions? Call or email us for more information!


Basic Hosting with Updates

Selah Website Design hosting includes full...
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How the Content Marketing Funnel Works for Your Business

What is a content marketing funnel or ‘marketing...
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Content Writing ~ Storytelling Not Selling

Story telling is an age old activity. Before the...
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Website Maintenance & Update Subscription

Monthly Maintenance & Updates Maintenance...
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Understanding Customer Personas

Getting in the Mind of Your Audience Touching...
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Old SEO vs New SEO

Help for the small business! Increase website...
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Forms

Advanced Forms for WordPress Websites Just Don't...
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Test Your Website’s Responsiveness

The size of the screen and the method of input...
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Website Special

DON’T MISS THIS GREAT DEAL! FIRST 10 CUSTOMERS...
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SEO Subscriptions

Choose a monthly subscription amount. This is a...
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WordPress

Have your site built or rehabilitated from old html to a shiny new WordPress website! Its easy to update in house!

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How to Make Social Media Work for Your Business

I get asked this all the time. How and where to...
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Basic SEO 6 Month Starter Subscription

This package includes a review and...
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Free Quote

Getting to know you and your business needs is...
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Hosting Maintenance with Social Media Special

Special hosting with Social Media...
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Basic SEO 6 Month Starter Subscription

This package includes a review and recommendations on improving your website, setting up Yoast SEO plugin on your WordPress site, creation (if necessary) and set up/connection of Google Analytics account with your website, Facebook Page analysis and improvement, ad creation and budget suggestions for Google Adwords and/or FB ads. This subscription will automatically charge your card for $50 today then $50 each month for a total of 6 payments. You will be responsible for choosing your ad budget. We’ll set you up with a free $100 credit (if your Adwords account is new) with your first $100 spent. The ad budget will be billed separately and in advance, the amount is your choice based on our recommendations and your goals.





SEO Subscriptions

Choose a monthly subscription amount. This is a 12 month agreement and will be automatically managed by Paypal each month. Minimum maintenance is 1 hour at $35/hour. SAVE money and pay less per hour when subscribing to 2 or more hours. Time is not cumulative and should be used in the month it is for. This is not a hard or strict rule as we want you to be successful! Call if you have any questions! 877-848-8873



Test Your Website’s Responsiveness

tabletsThe size of the screen and the method of input (keyboard or gesture) have tremendous impact on how visitors interact with your site, and people are now moving between multiple devices to access online content.
According to the Pew Research Center, among American adults, 58 percent have a desktop, 61 percent have a laptop, 46 percent have a smartphone, and 18 percent have a tablet. Microsoft predicts that mobile will overtake non-mobile internet use by 2014.
Mobile technologies are changing the way consumers interact online, but many companies are not changing to accommodate their clients. Neil Patel, founder of KISSMetrics, notes that while more than half of smartphone users will buy from a mobile site, less than 5 percent of brands actually have a mobile site.

Ignoring responsive web design could be a huge mistake for any brand, as a bad mobile experience will give your visitors a bad impression of you. According to Compuware, 40 percent of visitors will go to a competitor if you don’t offer a good mobile experience.

Responsive web design is one way to help ensure a good user experience across multiple devices. A good user experience can translate to more visitors, more sales, and a stronger overall web presence.


Want to see how your site looks on various mobile and handheld devices?

Enter your url (domain name) below and see!

Understanding Customer Personas

Getting in the Mind of Your AudienceBuyer Persona

Touching the heart (or nerve depending on your goals) of your intended reader is not rocket science but does require some real thought on your part as a writer and producer of content. Whether you are selling ice to Eskimos or sand to Arabs you need to be able to describe that intended target in great detail before attempting to appeal to their needs/wants/egos.

Do you have a written description of your intended reader? Creating written Personas is a little like preparing for an interview. You know the job description (i.e. your product, service or information you want conveyed) now you have to research how that will impact your buyer/reader. The more specific you can be in describing your target market, the better your chance the content will inspire or invoke an intended reaction.

Buyer Personas

What the heck is a buyer persona, anyway? Let’s take for example, you are a real estate agent wanting to sell a new listing that is in a retirement community in Florida along the Gulf Coast area near Clearwater. That’s pretty specific. To develop a Persona, ask yourself these questions:

  • Who are your best potential buyers?
  • What does he/she do all day?
  • What would be that person’s favorite activities?
  • Where are they currently living?
  • What amenities does your neighborhood and surrounding areas offer that would appeal to them?

You may get several specific types of personas by working through such a list of questions. Consider writing content for EACH one. Yes, you heard me correctly. Speak to the individual and be sure your content is published in the appropriate places that line up with the answers you came up with. If you can’t answer those questions, canvas the neighborhood! Ask a handful of actual buyers of similar products/services that you are seeking to promote. Use that information to develop even more specific questions to help really develop those personas.

Become an Expert

Knowing your audience is most of the battle. Knowing where they frequent, who their friends are, what their favorite activities are ~ it is key to developing a trustworthy relationship with them. If they like you and trust you, they’ll buy from you or at least take the next step along the sales funnel to your intended goal. For more content marketing resources and help with developing Buyer Personas, contact us now!

How the Content Marketing Funnel Works for Your Business

Marketing Sales Funnel - Convert Leads To SalesWhat is a content marketing funnel or ‘marketing funnel’ and how can small businesses, online marketers and ecommerce owners or managers use it to increase profits, interaction and engagement on their websites?

Traditionally, the Marketing Funnel is a way to describe or visualize the path on which your target market, i.e. website visitor, customer or reader, will reach your website and ultimately do whatever it is you are asking. Whether it’s to buy a product or service, participate in a survey, share a post or make a phone call to you, there is a particular action you want your target to take. Getting them from wherever they are to completing that action is the Funnel. Content Marketing Funnel ideas are vast but here’s a mile high view:

First, identifying your target market as specifically as possible.

There will be several Personas (personalities of folks you are looking to engage) and you need to identify each and bring them through a funnel of their own.

Secondly, after getting an idea of the WHO you are attempting to grab the attention, then you need to help them step through the WHAT by giving them a WHY… why should they click on your Facebook add or share your Tweet or give you their email, name and address? What is in it for THEM?

If you can answer that and they step into the next funnel ring, you will be able to then give them the HOW ~ how can they get that which you have so perfectly described as their coveted need/want or have-to-have. Keep each step simple and only ask for one thing at a time. Following a bit of a bread crumb trail to the middle of the funnel.

Here’s a great example of a content marketing funnel in five points, easy to follow and implement. You don’t have to be a great writer, just speak to your audience in their language. If they are techie, you need to know their geek-speak, if they are professionals make sure you sound like their peers.

Guide them through the funnel one step at a time and don’t forget to keep track with analytics so you can improve the steps that work best and eliminate those that fail. Want more help and ideas on Content Marketing? Contact us and we’ll hook you up!

Forms

Advanced Forms for WordPress Websites Just Don’t Get Any Easier than Gravity Forms

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